Setting up store SEO

Scan the store and read its SEO score, fill in missing titles and descriptions, run the page scan, and redirect old addresses permanently.

5 min de lecturaÚltima actualización: 2026-08-30

The SEO screen gathers everything hurting your visibility in search into one list: a product with no title, a category whose description duplicates another, a product in no category at all, an unreachable sitemap. The scan is free and ships with every plan; opening the screen re-runs it automatically when the last one is over ten minutes old. You can fix findings by hand, or hand the writeable ones to AI.

Antes de empezar

  • An admin account with the products:read permission
  • A live storefront address — the audit really does fetch your sitemap and robots.txt
  • The AI Features plugin and an AI credit balance for the AI fixer
  • The SEO Tools plugin for the keyword research screen

Pasos

Las pantallas son ilustrativas; los datos de tu panel serán distintos.

  1. Paso 1: Open the SEO screen and run the scan

    Pazarlama → SEO shows your store SEO score, broken down across products, categories, pages and store-wide checks. The date of the last scan sits at the top, or a note that it has never been scanned. The rescan button re-reads the whole catalogue plus store-level files such as the sitemap and robots.txt, and reports how many records it covered.

    68

    SEO

    The gaps affecting how your store appears in search engines

    Store SEO scoreProductsCategoriesPagesStore-wide
    6861748055

    Last scan: 28.02.2026 09:40 — 412 records scanned

    Rescan
    SEO — vista de ejemplo del panel
  2. Paso 2: Start with the most repeated issues

    The top-issues block shows how many records share the same fault; click one and the list below filters to it. The filters let you narrow to products, categories, pages or store-wide checks, and to a single rule instead of all of them. The table lists the record, its type, its score and its issues, with a fix shortcut at the end of each row. Every issue is marked high, medium or low priority.

    Most repeated issues

    Content type
    Products
    Rule
    SEO description missing
    ContentTypeScoreIssues
    Oak dining table 180 cmProduct42SEO description missing · No image
    Walnut bookcaseProduct55SEO title duplicates another record
    Living roomCategory61Content too short

    12 high priority · 34 medium priority

    Most repeated issues — vista de ejemplo del panel
  3. Paso 3: Fill in the product and category SEO fields

    The fix shortcut takes you to the record's edit page. Its SEO block holds the SEO title and SEO description; leave them empty and the name and description are used instead, which Google usually truncates. The counter underneath names the ideal range and warns when you pass it. Never reuse a title: pages carrying the same title compete with each other in search results.

    SEO

    Controls how this record appears in search. Left empty, the name and description are used.

    SEO title
    Oak dining table 180 cm | Loca Mobilya

    54 characters — ideal range 30-60

    SEO description
    Solid oak dining table made in our workshop. Seats 6-8, delivered in 3 working days.

    132 characters — ideal range 120-158

    SEO — vista de ejemplo del panel
  4. Paso 4: Read the page SEO scan

    The page scan on the same screen audits the real content of every indexable page: meta title and description, H1, heading order, image alt text and content length. Results arrive with a page, status, score and issue list, and issues are split into critical, warning and info. Pages whose content comes from the theme are marked as theme-rendered and are not scored — there is no section to edit on them.

    Average 74

    Page SEO scan

    PageStatusScoreIssues
    HomeNo issues96
    About3 to fix58No H1 heading · Images missing alt text
    ContactNo contentToo little text on the page
    Product detailRendered by the theme
    Scan 48 pages
    Page SEO scan — vista de ejemplo del panel
  5. Paso 5: Run a bulk AI fix

    With the AI plugin you can start a run from a single row or from the fix-all button at the top. The confirmation dialog splits the work in two: items marked as auto-written are rewritten by AI directly, while the ones you have to do yourself (an image, a category, robots.txt) get a step-by-step action plan instead. Every change is stored with its previous value and can be reverted from the report page.

    Start the AI fix

    46 issues will be included in this run.

    ScopeCountBadge
    SEO title18Written automatically
    SEO description21Written automatically
    Action plan7You have to do this

    If a slug changes, a redirect from the old address is created automatically.

    CancelStart
    Start the AI fix — vista de ejemplo del panel
  6. Paso 6: Close the store-wide findings

    Filtering to the store-wide checks surfaces findings about the site rather than the catalogue. An unreachable sitemap means the file search engines use to discover your pages is not answering. A robots.txt blocking the whole site is the most expensive one: the store looks perfectly fine and is nonetheless erased from search results. Do not shrug off products in no category either — an uncategorised product is reachable only from the sitemap and is invisible to anyone browsing.

    Store-wide

    robots.txt blocks the whole site

    High

    A 'Disallow: /' line removes the entire store from listings

    Sitemap unreachable

    High

    sitemap.xml is not answering

    robots.txt does not name the sitemap

    Medium

    Add a 'Sitemap:' line

    Product in no category

    Medium

    9 products

    Store-wide — vista de ejemplo del panel
  7. Paso 7: Redirect old addresses to the new pages

    When a product or page moves, the old address stays indexed in Google and visitors land on a 404. Under Ürünler → URL Yönlendirmeleri add a rule with the old URL and the target path; the old URL must start with a slash. Use 301 (Kalıcı) for permanent moves and 302 (Geçici) for temporary ones. The hits column shows which old address still draws traffic, and large rule sets can be exported to and imported from Excel.

    URL redirects

    Old URL
    /eski-urun/ayakkabi-123.html
    New URL (Target Path)
    /products/ayakkabi
    Redirect Type
    301 (permanent)

    Active

    açık
    Old URLNew URLTypeHits
    /urun/mese-masa.html/products/mese-yemek-masasi301418
    /kampanya/kis/kampanyalar30237
    URL redirects — vista de ejemplo del panel

Consejos

Never copy the same text onto two records

The duplicate-title and duplicate-description findings appear the moment someone copy-pastes across the catalogue. Pages carrying the same title compete with each other in search results, and both end up ranking lower than either would alone. On products with variants, put something distinguishing in the title.

An AI fix can change an address

Read the warning in the confirmation dialog: some fixes are visible to your customers because they rewrite product text or a page address. A changed slug gets an automatic redirect from the old one, so links do not break — but the campaign links you shared now travel through a redirect. A single run also processes a capped number of issues; start it again afterwards for the remainder.

Preguntas frecuentes

Do I need to buy a plugin for the SEO screen?
No. Scanning, scoring and the issue list are on for every store. Two things are paid: the AI fixer that writes the missing text needs the AI Features plugin, and the search volume and competitor analysis on Pazarlama → Anahtar Kelimeler need the SEO Tools plugin.
Why does a scan start every time I open the screen?
If the cached audit is more than ten minutes old the screen rescans on open, so you are never reading stale numbers. Navigating away and back inside a session does not trigger another one. You can also run it by hand at any time.
Why is one of my pages not scored?
Pages whose content comes from the theme's own template are marked as theme-rendered and are not scored — there is no section on them to edit. Pages with no sections at all show as having no content, and need content added before a score means anything.

Complementos relacionados

Esta función está incluida en todos los planes — no requiere un complemento aparte.

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