A visitor from Germany sees your products in euros, one from Turkey sees lira. You set the price, the VAT, the delivery methods and the payment methods country by country. The charge itself is taken in Turkish lira today, and the checkout page states the exact figure — this page is as plain about what we cannot do yet as about what we can.
Country price, tax, delivery and payment rules
Exchange rate pulled from the central bank
Past that age a rate is refused, not guessed
Features on
Setup
Open a separate price list for every country you sell to: the currency, your FX margin and your rounding rule are yours to set. The rate is pulled twice a day from the central bank, and where you would rather fix a price by hand you simply write it. The visitor sees the right list for their country, and you can see what you charge in each of them from one screen.
For every country you set the VAT rate, whether prices include tax, and whether the tax is collected at checkout or at the border. For EU consignments with a goods value under €150 your IOSS number goes on the customs declaration and VAT is charged at checkout. A country whose rate you have not entered is never treated as 0% — the answer is "not determined", because writing 0% on a document is a claim of exemption.
Choose, country by country, which delivery methods and which payment methods are open. A closed option is never silently hidden from the customer: it is named with its reason, at the step where they can still change the address. A country with no rule of its own is not restricted at all. And the country that decides this is the delivery address's, not the visitor's.
Product card, basket and checkout convert together, so the order total is exactly the sum of the line prices the cards quoted. Because the charge is taken in Turkish lira today, the checkout states "prices are shown in EUR, payment is taken in TRY; ₺… will be charged to your card". The customer knows the figure before they pay it, and no unexpected amount lands on their statement.
Showing a product in euros is easy. Keeping four things true at the same moment is not: where the rate came from, what the tax is in that country, which courier actually goes there, and exactly how much will leave the customer's card. Get one of them wrong and you generate refunds and complaints rather than sales. Here all four are defined on one screen and work off each other.
Country price, tax, delivery and payment rules
Exchange rate pulled from the central bank
Past that age a rate is refused, not guessed
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Currency, FX margin, VAT rate, delivery and payment rules.
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Straight answers, limits included.
Yes — and here is the limit, up front. Create a country price list and a visitor from Germany sees your products in euros; the rate is pulled twice a day from the central bank, and you set your own FX margin and rounding rule. But the CHARGE is made in Turkish lira today: the customer sees the euro price, their card is debited in lira, and the checkout page states exactly how much will be taken. Charging in a foreign currency for real needs a separate merchant agreement with the payment provider; when that is in place it opens from the same screen.
Cross-border e-commerce means selling from your own website to an end customer in another country. "Micro-export" is the customs side of the same thing: consignments below certain weight and value limits leave under a simplified declaration instead of a full one. So the first is your sales model and the second is how that sale clears customs; they are not alternatives to each other.
Showing a lira price to a visitor abroad breaks the intent to buy, because they have to convert it themselves and they do not trust the number they arrive at. The right move is a price list for that country, with the rate applied through a margin and a rounding rule you choose. One caveat: showing is not charging. Today the price is shown in euros and the charge is taken in Turkish lira, and the customer sees the lira figure before paying. A store that hides that loses its credibility with the first card statement.
For sales into the European Union with a goods value under €150 you can collect VAT at checkout under IOSS and have your IOSS number printed on the customs declaration; the customer receives the parcel with nothing further to pay. Above €150 the buyer pays VAT at import, and you must say so BEFORE they pay — otherwise the bill arrives at the courier's door and the refund request arrives at yours. A rate you never entered must never be read as 0%: writing 0% is a claim of exemption, and a claim has to be documented.
Most domestic shipping integrations do not offer a ready international rate feed; they work with local carriers and local tariffs. What works in practice is to define the international courier or forwarder you have negotiated with as your own delivery method, write the tariff yourself, and leave only that method open in that country. The tracking number is entered on the order by hand and the customer notification still goes out automatically. It looks like a gap, but it is how most real cross-border operations run: one negotiated agreement, one tariff.
The most skipped step in going international is deciding what to close. Leaving a country open when your courier does not go there, the tax is uncertain, or a return costs more than the goods, produces loss rather than revenue. Country rules let you leave only the methods that actually work open. And here is the detail that matters: a closed option must not be hidden from the customer — it should be named with its reason, at the step where they can still change the address. A delivery option that silently disappears reads to a customer as a broken site.
Instead of opening fifty countries, choose three: one your courier reaches easily, one whose language you can handle, and one where your product already gets attention. Give each a single price list, a single tax definition and a single delivery method. After ten orders you will know which country returns too much and which one has the better basket average — and you will make the real decision then, from data rather than from a guess.
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