Why do these numbers not match Google Analytics?

Two measurements count two different things. This page uses your store's own records and leaves search-engine robots out; Google Analytics is a browser tag and never sees visitors whose ad blocker stops it. Typically the visitor count here is higher and the session definitions differ. When comparing, the direction of travel is more reliable than the absolute number.

A card says there is no data for this period — is something broken?

Usually not. On a short period, especially 'today', many cards can be empty; switch to 30 days and look again. The live feed saying there is no activity right now simply means nobody is browsing at this second, not that measurement has stopped.

Can I export the lists and work on them myself?

Yes. Each ranked list has its own export link and downloads the selected period as CSV. The file name carries the period you exported, so a 7-day and a 90-day dump never get mixed up.

Reading your store analytics reports

Read visitor, conversion and revenue figures by period, study the funnel and traffic sources, and connect Google Analytics and the Meta Pixel.

5 min de lectureDernière mise à jour : 2026-08-30

Analytics is your store's own measurement: how many people arrived, where they stopped, where they abandoned the basket, which coupon actually turned into a sale. The numbers come from your store's own records, so an ad blocker cannot cut them off. You can also forward the same traffic to Google Analytics and the Meta Pixel — those do not replace this page, they feed the advertising side.

Avant de commencer

The e-commerce plugin enabled — the page is gated on it
View permission for the analytics section
Your G- measurement ID, if you are connecting Google Analytics
Your 15-16 digit Pixel ID, if you are connecting the Meta Pixel

Étapes

Les écrans sont illustratifs ; les données de votre panneau différeront.

Étape 1: Open Analytics and pick a period
Click Analitik in the sidebar. Top right there are four periods: today, 7 days, 30 days and 90 days, and the choice changes every card on the page at once. The badge beside it shows how many visitors are browsing right now and refreshes on its own.
7 active visitors
Analytics
Track your storefront visitor behaviour and conversion funnel in real time
Today7 days30 days90 days
Analytics — exemple de vue du panneau
Étape 2: Read the six KPI cards
The top strip carries visitors, sessions, page views, conversion rate, revenue and cart abandonment. The percentage under each card is the change against the previous period — pick 30 days and the comparison is the 30 days before that. The revenue card's second line also shows your average order value.
Analytics — 30 days
Visitors
+12% vs previous period
8,412
Sessions
+9% vs previous period
11,930
Page views
+4% vs previous period
46,207
Conversion rate
-3% vs previous period
2.4%
Revenue
Avg. order ₺1,114.00
₺318,640.00
Cart abandonment
68.2%
Analytics — 30 days — exemple de vue du panneau
Étape 3: Find where the funnel leaks
The funnel card lists five stages in order: sessions, product views, add to cart, begin checkout and purchase. What you are looking for is the largest drop between two consecutive stages. A loss between checkout and purchase is usually payment or shipping; a loss between product view and add-to-cart is usually price, imagery or stock.
Conversion funnel
1. ✓Sessions
2. ✓Product views
3. 3Add to cart
4. 4Begin checkout
5. 5Purchase
Conversion funnel Sessions
Sessions 11,930
Product views 7,184
Add to cart 1,902
Begin checkout 903
Purchase 286
Conversion funnel — exemple de vue du panneau
Étape 4: See where traffic comes from and what it searched for
The middle of the page holds traffic over time and a device breakdown, then an activity heatmap by hour and day next to the engagement card. Further down comes a row of three: most-visited pages, traffic sources and search terms. Search terms are the valuable one — what customers typed into your on-site search and did not find is the name of the category you are missing. Each card exports its own list to CSV.
Traffic sources · Search terms
Traffic sources Sessions
google 5,140
direct 3,902
instagram 1,688
yemeksepeti 612
Search terms Search
gluten free 214
gift box 168
sugar free 97
Export
Traffic sources · Search terms — exemple de vue du panneau
Étape 5: Measure campaign and coupon impact
Top categories, UTM campaigns and coupon usage sit side by side. UTM campaigns group the sessions arriving from tags you added to your links; coupon usage shows how often each code was applied and how many sessions it touched. A coupon seen often but applied rarely has a problem in its conditions, not in the code.
UTM campaigns · Coupon usage
UTM campaign Sessions
agustos-indirim 1,204
ig-story-hafta33 486
bulten-30-08 233
Coupon Applies Sessions
AGUSTOS20 312 1,104
ILKALISVERIS 88 402
KARGOBEDAVA 41 355
UTM campaigns · Coupon usage — exemple de vue du panneau
Étape 6: Follow one visitor's journey
The recent-sessions table at the bottom lists each session with its entry page, device, event count, duration and outcome. Click a row and the visitor journey opens: that session's click path in chronological order. For a customer who complained or dropped out, this is where you see exactly what they hit. The crawler-traffic card just above keeps search-engine robots separate.
Recent visitor sessions
Started Entry page Device Events Duration Result
30.08.2026 14:12 /kampanyalar Mobile 18 6m 40s Purchase
30.08.2026 14:05 /urun/fistikli-kutu Mobile 9 2m 11s Add to cart
30.08.2026 13:58 / Desktop 4 0m 48s Page view
These rows are not sessions — they are excluded from KPIs, the sessions list and Traffic by IP.
Recent visitor sessions — exemple de vue du panneau
Étape 7: Connect Google Analytics
To measure the advertising side as well, open Entegrasyonlar from the sidebar. Under the Analitik & Google heading the Google Analytics card reads Yapılandırılmadı until you enter an ID, and its button says Kur. Press Kur, then Ayarları Düzenle on the Google Analytics Entegrasyonları screen — the card's own Düzenle button jumps straight to the same form — and put your G- measurement ID in the Google Analytics ID field; the expected format is printed under it. Save with Google Analytics Ayarlarını Kaydet and the card turns to Bağlı.
Not configured
Google Analytics Integrations
Google Analytics ID
G-4KQ8ZP2LMN
Format: G-XXXXXXXXXX
CancelSave Google Analytics Settings
Google Analytics Integrations — exemple de vue du panneau
Étape 8: Connect the Meta Pixel
The Meta Pixel is a separate card on the same page, under Meta (Facebook), and it is saved on its own screen — setting one up does not set up the other. On Meta Pixel Entegrasyonu enter the 15–16 digit numeric ID in the Meta Pixel Kimliği field. The Conversions API access token and test event code below it are optional; fill in the token and purchase events are also sent server-side, so they survive a blocked browser pixel. Finish with Meta Pixel Ayarlarını Kaydet.
Not configured
Meta Pixel Integration
Meta Pixel ID
123456789012345
Format: a 15–16 digit numeric ID (e.g. 123456789012345)
Conversions API Access Token
—
Optional.
Test Event Code
—
Optional.
CancelSave Meta Pixel Settings
Meta Pixel Integration — exemple de vue du panneau

Conversion funnel	Sessions
Sessions	11,930
Product views	7,184
Add to cart	1,902
Begin checkout	903
Purchase	286

Traffic sources	Sessions
google	5,140
direct	3,902
instagram	1,688
yemeksepeti	612

Search terms	Search
gluten free	214
gift box	168
sugar free	97

UTM campaign	Sessions
agustos-indirim	1,204
ig-story-hafta33	486
bulten-30-08	233

Coupon	Applies	Sessions
AGUSTOS20	312	1,104
ILKALISVERIS	88	402
KARGOBEDAVA	41	355

Started	Entry page	Device	Events	Duration	Result
30.08.2026 14:12	/kampanyalar	Mobile	18	6m 40s	Purchase
30.08.2026 14:05	/urun/fistikli-kutu	Mobile	9	2m 11s	Add to cart
30.08.2026 13:58	/	Desktop	4	0m 48s	Page view

Conseils

Bot traffic is excluded, which is why your numbers look lower

Googlebot and its peers are collected separately in the crawler card and, as the page itself states, are never counted as sessions. Against a raw server log or a counter that does not filter robots you will see fewer visitors here — that is a cleaner measurement, not a missing one.

Appointment and reservation figures live at the very bottom

If your store has online appointments or reservations enabled, extra sections appear at the end of the page: appointment analytics (total, completed, cancellation rate, no-show rate, staff load) and reservation analytics (covers, average party size). With those plugins off the sections are not drawn at all, so do not look for them among the e-commerce KPIs above.

Questions fréquentes

Why do these numbers not match Google Analytics?: Two measurements count two different things. This page uses your store's own records and leaves search-engine robots out; Google Analytics is a browser tag and never sees visitors whose ad blocker stops it. Typically the visitor count here is higher and the session definitions differ. When comparing, the direction of travel is more reliable than the absolute number.
A card says there is no data for this period — is something broken?: Usually not. On a short period, especially 'today', many cards can be empty; switch to 30 days and look again. The live feed saying there is no activity right now simply means nobody is browsing at this second, not that measurement has stopped.
Can I export the lists and work on them myself?: Yes. Each ranked list has its own export link and downloads the selected period as CSV. The file name carries the period you exported, so a 7-day and a 90-day dump never get mixed up.