My allowance is used up — what now?

It resets at the start of the month on its own, and the panel states the date. Until then, keywords you looked up before still come from cache, and reviewing the terms on your watch list costs nothing.

It says no results but the keyword is right

The panel asks you to check the spelling and try again. Very new, very local or very rarely searched terms may simply have no data at the provider. Trying a broader term and narrowing down from the Keyword Ideas tab usually works.

It says keyword lookups are switched off

That means lookups are disabled for this store. If you see that message it is not because your allowance ran out but because the feature is turned off here — the setting needs enabling.

Why does Last checked say Never on my watch list?

You have only just added the keyword and the panel has not checked it yet. Refresh list updates it, and the panel reports how many keywords were updated.

How to research keywords for your store

Look up search volume, get keyword ideas, see who ranks for the same terms, and watch your chosen keywords over time.

4 min de lecturaÚltima actualización: 2026-09-01

The name you gave your product and the words your customer types are rarely the same. The Keyword Research screen closes that gap: how many times a term is searched each month, how competitive it is, and which sites rank for the same words. Lookups draw on a monthly allowance, and the panel always shows what you have left.

Antes de empezar

A panel account that can see the marketing screens
A few keywords you are curious about — your product names are a good start
A domain to compare against, for competitor analysis

Pasos

Las pantallas son ilustrativas; los datos de tu panel serán distintos.

Paso 1: Check your remaining allowance
At the top of Marketing > Keywords sits the Monthly query allowance box: how many lookups you have left and the date it resets. If the allowance cannot be read, the panel says so but lookups still work. When it runs out, lookups stop and the allowance resets at the start of next month.
Keyword Research
Monthly query allowance
Search volume, competitor analysis and rank tracking
Monthly query allowance Status
82 of 100 queries left Your allowance resets on 01.10.2026.
You have used this month's query allowance. It resets at the start of next month.
Monthly query allowance — vista de ejemplo del panel
Paso 2: Look up search volume
On the Search Volume tab, type your keywords separated by commas and click Look up. The results table gives each keyword's Monthly searches, Difficulty, Competition and Cost per click. Ask for the same keyword again shortly after and the result is served from cache with no query deducted — the panel says so under the row.
Search volume
Search VolumeKeyword IdeasCompetitorsWatch List
women's shoes, sneakers, boots
women's shoes, boots
Keyword Monthly searches Difficulty Competition Cost per click
women's shoes 74,000 68 High 3.20 ₺
boots 22,000 41 Medium 1.85 ₺
Served from cache (28.08.2026) — no query was deducted.
Search volume — vista de ejemplo del panel
Paso 3: Find the words you would never have thought of
Type a single keyword on the Keyword Ideas tab and click Suggest. The panel lists related searches — this is usually where you find people looking for your product by a name you never used. Working those into product titles and category descriptions pays off faster than writing new content.
Keyword ideas
Search VolumeKeyword IdeasCompetitorsWatch List
women's shoes
women's shoes
Keyword Monthly searches Difficulty
orthopedic women's shoes 9,900 34
genuine leather women's shoes 5,400 29
Suggest
Keyword ideas — vista de ejemplo del panel
Paso 4: See who you are really competing with
The Competitors tab shows which sites rank for the same keywords you do. Enter your own domain and click Analyse; the table gives each competitor's Shared keywords, Organic keywords and Estimated traffic. Sites with many shared keywords are your real competition — a big name in your sector with few shared keywords is not chasing the same customer.
Competitor analysis
See which sites rank for the same keywords you do.
mystore.com
mystore.com
Domain Shared keywords Organic keywords Estimated traffic
rival-store.com 418 12,400 38,000
another-site.com 96 3,100 6,200
No competitors found
Competitor analysis — vista de ejemplo del panel
Paso 5: Put keywords on a watch list
Track on any lookup result starts watching a keyword, and watched terms are marked Tracking. The Watch List tab shows what you watch and when each was Last checked. Refresh list tells you how many keywords were updated. If the list is empty, the panel explains you can press the star on any lookup result to start.
Keywords you watch
Search VolumeKeyword IdeasCompetitorsWatch List
Keyword Monthly searches Difficulty Last checked
orthopedic women's shoes 9,900 34 01.09.2026
genuine leather boots 3,600 27 Never
Refresh list
Keywords you watch — vista de ejemplo del panel

Monthly query allowance	Status
82 of 100 queries left	Your allowance resets on 01.10.2026.

Keyword	Monthly searches	Difficulty	Competition	Cost per click
women's shoes	74,000	68	High	3.20 ₺
boots	22,000	41	Medium	1.85 ₺

Keyword	Monthly searches	Difficulty
orthopedic women's shoes	9,900	34
genuine leather women's shoes	5,400	29

Domain	Shared keywords	Organic keywords	Estimated traffic
rival-store.com	418	12,400	38,000
another-site.com	96	3,100	6,200

Keyword	Monthly searches	Difficulty	Last checked
orthopedic women's shoes	9,900	34	01.09.2026
genuine leather boots	3,600	27	Never

Consejos

Difficulty matters more than volume

A term with high monthly searches and high difficulty takes a new store years to reach the first page for. Medium-volume, low-difficulty terms bring less traffic but traffic that actually arrives. Put those on your watch list first.

The cache protects your allowance

Ask for the same keyword again and the result comes from cache with nothing deducted; the panel says so and gives the date of the data. That lets you experiment without burning the allowance — just do not mistake a stale result for a current one.

Research does nothing until you use it

Research alone does not move rankings. Put the terms you found into product names, category descriptions and the meta titles under SEO settings — that is where the work actually happens.

Preguntas frecuentes

My allowance is used up — what now?: It resets at the start of the month on its own, and the panel states the date. Until then, keywords you looked up before still come from cache, and reviewing the terms on your watch list costs nothing.
It says no results but the keyword is right: The panel asks you to check the spelling and try again. Very new, very local or very rarely searched terms may simply have no data at the provider. Trying a broader term and narrowing down from the Keyword Ideas tab usually works.
It says keyword lookups are switched off: That means lookups are disabled for this store. If you see that message it is not because your allowance ran out but because the feature is turned off here — the setting needs enabling.
Why does Last checked say Never on my watch list?: You have only just added the keyword and the panel has not checked it yet. Refresh list updates it, and the panel reports how many keywords were updated.