Which rule wins if a section has several?

Rules are evaluated top to bottom and the first match applies; a hide rule always takes precedence. When different audiences match at the same time, their priority decides — the lower number runs first.

Will deleting an audience break my pages?

No. Sections that used it fall back to their default content and the page keeps working. The panel tells you how many sections are affected before you confirm.

Why can I not add a CRM segment condition?

With the CRM plugin off, segment conditions cannot be added and the panel says so. Targeting on visitor properties — status, device, UTM, time window — keeps working. The customer group condition likewise only appears when the store has groups defined.

Creating a personalization audience

Define audiences from visitor, device, UTM and time conditions, then show, hide or swap any page-builder section for exactly those visitors.

4 min readLast updated: 2026-08-30

Personalization is where you decide which part of a page each visitor sees: an introduction for a first-time visitor, a campaign strip for a returning one, a shorter band on mobile. You first define an audience — a named set of conditions — then attach any section in the page editor to it. Audiences are defined once and reused across every page, and there is no separate publish step: a change is live on the next request.

Before you start

The personalization plugin enabled
The section you want to target already built in the page editor
For CRM segment or customer group conditions, those records defined in the store

Steps

Screens are illustrative; the data in your own panel will differ.

Step 1: Open the audiences page
Pazarlama → Kişiselleştirme lists your audiences; the page only reads, and creating or editing happens on its own screen. With none defined it reads 'Henüz kitle yok'. Start with 'Yeni kitle'. Each row shows whether the audience is active, its priority, and how many sections use it.
Audiences
Define once, reuse on every page.
Returning mobile visitors
Active
3 conditions
Arriving from Instagram
Active
2 conditions
Weekend visitors
Inactive
1 condition
New audiencePersonalization insights
Audiences — example view from the panel
Step 2: Name the audience and write its conditions
The audience name is a label for you and your team, and the description is a note only you see. Under 'Koşullar' press 'Koşul ekle' and pick a visitor property: visitor status, visit count, device, signed-in, UTM source/medium/campaign, CRM segment, customer group, or a day/time window. An audience with no conditions matches nobody — add at least one before saving.
New audience
Audience name
Returning mobile visitors
Description
We will show them a campaign strip on the home page
A note only you see.
Condition Operator Value
Visitor status is Returning visitor
Device is one of Mobile, Tablet
Visit count at least 3
Add condition
New audience — example view from the panel
Step 3: Set the match rule and the priority
The match rule has two options: 'Tüm koşullar sağlanmalı' produces a narrow, precise audience, 'Koşullardan biri yeterli' a broad one. Priority decides which audience runs first when several match on the same section — the lower number runs first. Turn on 'Aktif' and save; the audience is usable the moment it is saved.
Returning mobile visitors
Match rule
All conditions must match
Priority
10
If several audiences match one section, the lower priority runs first.
Active
açık
An audience with no conditions matches nobody.
Save
Returning mobile visitors — example view from the panel
Step 4: Target a section in the page editor
Open the page under İçerik → Sayfalar, select a section and open the 'Kime gösterilecek?' panel on the right. With no rules it says the section is shown to everyone. Press 'Kural ekle', pick an audience and a behaviour: show only to this audience, hide from it, or show it different content. Rules are evaluated top to bottom, the first match wins, and a hide rule always takes precedence.
Who sees this?
Show this section only to certain visitors, hide it from them, or give them different content.
Pick audience
Returning mobile visitors
Behaviour
Show only to this audience
Other options: hide from this audience, show it different content
Add ruleManage audiences
Visitors who declined marketing cookies always see the default content.
Who sees this? — example view from the panel
Step 5: Check where the audience is used
The audience detail carries a 'Nerede kullanılıyor' block listing every page, section and behaviour that uses it. Look here before deactivating or deleting: deactivating returns those sections to their default content immediately, and the panel tells you how many are affected. Deleting does not break your pages either — it only drops the rules.
Where it is used
Page Section Behaviour
Home Campaign strip Show only to this audience
Home Welcome section Hide from this audience
Womenswear Featured products Show different content
DeactivateEdit
There is no publish step; the change is live on the next request.
Where it is used — example view from the panel
Step 6: Read the exposure counts
The insights page lists, audience by audience, how many times personalized content was shown in the last 30 days. It is a health check rather than a results table: zero exposures means the rule matched nobody — usually conditions that are too narrow, or an inactive audience. Bot traffic and visitors who declined marketing cookies are excluded, so the real figure is always a little higher.
Personalization insights
Audience Exposures
Returning mobile visitors 8,412
Arriving from Instagram 3,190
Weekend visitors 0
Bot traffic and visitors who declined marketing cookies are not counted.
Personalization insights — example view from the panel

Condition	Operator	Value
Visitor status	is	Returning visitor
Device	is one of	Mobile, Tablet
Visit count	at least	3

Page	Section	Behaviour
Home	Campaign strip	Show only to this audience
Home	Welcome section	Hide from this audience
Womenswear	Featured products	Show different content

Audience	Exposures
Returning mobile visitors	8,412
Arriving from Instagram	3,190
Weekend visitors	0

Tips

A hide rule always wins

If one section carries both a show and a hide rule, hide is applied whatever their order. To keep a section away from an audience, one hide rule is enough — do not add a 'show to everyone' rule alongside it.

Design for the visitor who declined cookies

A visitor who declined marketing cookies always sees the default content. So a section's default state must never be empty or half-finished: the personalized version is a bonus, the default is the real page.

Frequently asked questions

Which rule wins if a section has several?: Rules are evaluated top to bottom and the first match applies; a hide rule always takes precedence. When different audiences match at the same time, their priority decides — the lower number runs first.
Will deleting an audience break my pages?: No. Sections that used it fall back to their default content and the page keeps working. The panel tells you how many sections are affected before you confirm.
Why can I not add a CRM segment condition?: With the CRM plugin off, segment conditions cannot be added and the panel says so. Targeting on visitor properties — status, device, UTM, time window — keeps working. The customer group condition likewise only appears when the store has groups defined.