I added a product but it is not visible in the store. Why?

By far the most common cause is that the product has no live main variant. Even with the product itself active, if its main variant is inactive — or no variant is marked main — the product does not render. Mark one variant as Ana Varyant and make sure it is active.

Can I add a product with no variants?

In practice no. Even a single-option item needs one variant, because price and stock live there.

Can colours of the same product have different prices?

Yes. Price is per variant, so every colour and size combination can carry its own.

Adding products and managing variants

Create products, build colour and size variants, pick the main variant, manage stock and price — and why a product you added is not showing on the site.

2 min readLast updated: 2026-08-30

What MağazamHazır sells is not a product, it is a variant. The product is a heading; the record that carries price, stock and images is the variant. Even a single-colour, single-size item has one. Once that distinction lands, both catalogue management and the classic 'I added it but it is not on the site' problem become clear.

Before you start

The E-Commerce plugin enabled on your store
At least one category defined (Ürünler → Kategoriler)

Steps

Screens are illustrative; the data in your own panel will differ.

Step 1: Create the product
Add it from Ürünler → Tüm Ürünler. Name, description, category and brand live at this level — shared by every variant.
New product
Name
Handmade leather boot
Category
Shoes > Boots
Description
Product copy
Save
New product — example view from the panel
Step 2: Add the variants
In Ürün Varyantları you create one row per colour/size combination. Each has its own price, stock, colour and images. Size 38 can sell out while 41 stays on sale — that is what variant-level stock buys you.
Product variants
Name Colour Price Stock Main Active
38 / Black Black ₺2,450 4 ✓ Active
40 / Black Black ₺2,450 7 Active
40 / Tan Tan ₺2,590 0 Active
Only one variant can be marked as main.
Product variants — example view from the panel
Step 3: Mark the main variant
The main variant is the one shown in listings and category pages: the price tag and cover image come from it. Only one variant can be main, and every product needs one.
Step 4: Upload images per variant
Images attach to the variant, so the gallery changes when the customer switches colour. The main variant's image is also the cover on the category card.
Step 5: Publish the product
Save the variants and set the product active. Open the storefront in a new tab and check the category page — do not keep filling the catalogue until you have confirmed one product renders.

Name	Colour	Price	Stock	Main	Active
38 / Black	Black	₺2,450	4	✓	Active
40 / Black	Black	₺2,450	7		Active
40 / Tan	Tan	₺2,590	0		Active

Tips

Stock 0 is not the same as inactive

A variant with 0 stock still shows, marked as sold out. An inactive one does not show at all. Use 0 for seasonal items, inactive for discontinued ones.

Do not hand-enter hundreds of products

If you have an Excel file or a marketplace catalogue, Smart Import builds all of it — variants included — in one pass.

Frequently asked questions

I added a product but it is not visible in the store. Why?: By far the most common cause is that the product has no live main variant. Even with the product itself active, if its main variant is inactive — or no variant is marked main — the product does not render. Mark one variant as Ana Varyant and make sure it is active.
Can I add a product with no variants?: In practice no. Even a single-option item needs one variant, because price and stock live there.
Can colours of the same product have different prices?: Yes. Price is per variant, so every colour and size combination can carry its own.